OVERVIEW

Overview

Music video :  analysis  P72-77

Technical codes  P15-17 ,18-23

Narrative  24-26

STYLE : Performance

Performance music videos

EXAMPLE  : Beyonce :  Single ladies

STYLE : Narrative

Narrative music videos

  

STYLE  : Thematic  (may be conceptual or idea-based , often themed around lyrics  )

There may also be combinations of different styles and references to  or parodies of other

 media forms such as films or television game shows( Intertextuality)

ACTIVITY  :     Choose an artist and analyse how they use music video across a  range of examples, using as many of the key terms and technical codes as possible.

KEY TERMS :   Star persona

                         Intertextuality

                  Anchorage

          Motif

                            Binary opposites

                      Representation

                                                        TECHNICAL CODES

Moving Image

Audio

Visual

  

THEORY :  David Gauntlett  : theory of  Identity   

                 Stuart Hall    : theory of  Representation

( P76-7)

Artist study : Beyonce

EXAMPLES

Look at style, use of technical codes, relationship to genre and star profile, use as promotional tool , issues of representation, interextuality, and relationship to  audience .


Music videos 2016



Vince Staples :  Norf Norf


Danny Brown :   Ain't it funny



Ciboa  Matta    Sugar  Water


Aphex Twin   :  Come to daddy

THEORY 1 : David Gauntlett Theory of Identity